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My Resources for Training New SEO's

Hey ,

Part of growing an SEO business is bringing on new people to increase your production capacity. If you plan to double or even triple your company revenue than you will need to scale your SEO training as you take on more customers and increase your overall workload.

There's a ton of great free and paid information on the internet covering strategies and tactics to do SEO, but it's all still very confusing for someone brand new to digital marketing. This has become painfully clear to me as I've just completed training my 3rd class of SEO Apprentices - and as usual, I needed a better process, so I'm making one.

I've been hard at work building out a Quick Start Training Kit to help alleviate some of the time and a lot of the stress that comes with training new SEO hires. 

I have an internal wiki that we use for training new people, and I've been told the reason it's so useful is that it neatly categorizes the different activities involved in SEO, and then points to resources bringing newcomers through the process one step at a time.

So I figured I'd share some of them with you. Below is a handful of the links we have our new hires read during their first weeks on the job.

If you find them useful - feel free to use this list to start getting your new people up to speed. If it proves effective - I'd love to know about it!

Week 1 - General Conceptualization
 -
Learn SEO: Choose Your Own Adventure Edition
 - How to Have a Successful Local SEO Campaign in 2015
 - How To Do Keyword Research for SEO
 - How To Optimize a Page For Your Target Keywords

Week 2 - The Importance of the Launch and Building Momentum
 -
How To Gather 100,000 Emails in One Week
 - How To Start a Strategic Local SEO Campaign
 - Increasing Organic SEO Traffic by 400,000 Unique Visitors a Month

Week 3 - Advanced Concepts and Practices
 - 10 Old SEO Methods You Need to Stop
 - Time To Long Click
 - SEO Empire: Part 1
 - Is Click-through Rate a Ranking Signal?
 - SEO Checklist For Ecommerce Sites

Week 4 - Tactics to Build Links and Gain Rankings
 -
3 Ways to Improve Your Email Outreach Success Rate [REAL EXAMPLES]
 - How Much Has Link Building Changed in Recent Years?
 - How We Got 60% Of Our Prospects to Say Yes to a Product Review
 - The Why, What, and How of Blogger Outreach For Your Clients
 - The Ultimate YouTube SEO Guide

Week 5 - Advanced Techniques
 -
The Advanced Guide to Link Building: Chapter 7
 - The Advanced Guide to Content Promotion
 - Link Building Case Study: How I Increased My Search Traffic by 110%

Don't Forget - if you find this curated list of training resources helpful please reply to this email with even just a quick "thanks" to let me know, I would really appreciate it.

To your SEO Success,
Nick Eubanks

FYI - As a subscriber I share exclusive information with you that I don't share anywhere else (like this list of links for example), so I wanted to let you know that I'm getting ready to launch a brand new service for local businesses. I'll be emailing you first when we open our doors for the Alpha launch, so stay tuned!

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