| When figuring out how to start an online business, there are two types of people: - Those who look for money
- Those who look to help others
It's a stark contrast, but an important one for you to understand. Every week I get emails from people asking questions like... "Yaro, do you think I can make money writing about this topic?" Sadly, the majority of people have the money mindset, not really understanding that money doesn't come from going after money. Money is a commodity returned in exchange for delivering value. If you change your mindset to ask the question... "Are there people who will value the help I could offer?" ...then you're following a better path. Of course I can't answer that question either because I am not the person you are looking to serve, but I can tell you how to go find and study them. Just Tell Me What Questions To Ask! It's difficult sometimes to sell a course like my new program, The Blog Money Finder. People expect the training to teach how to do keyword research to find the 'money words' or to give them the exact survey questions to ask to figure out where the money is. Questions like this usually come from a person who is too focused on money and looking for copy-and-paste solutions. The fact is, there is no easy way to succeed online. There is no "system" you can just copy from someone else and get the same results. Yes, people talk about 'systems' and 'formulas' and 'templates' that you can copy (I also use this terminology in my sales writing), but there is always a need to tailor things to your situation and your audience. What I try and do with all my programs, blog posts and in emails like this you are reading now, is open a door in your mind to a new awareness that leads to a permanent change in behavior. If I can make you think more about 'how to serve others' instead of 'how can you make money', then I know I'm pushing you in the right direction (one that leads to money eventually too!). There Are No Short Answers I learned a long time ago that if you want to build a business that delivers true long term financial freedom, you need to think differently. For example... - Study people in your market like a psychologist (emotions, desires, language, motivation, personalities, cognitive frameworks, problems, roadblocks, limiting beliefs, etc)
- Focus on the long game, because you need time and experience to understand your audience at this level
- With a deep knowledge about your audience, comes the potential to go deep with what you offer them - and this is the true path to long term sustainable income
It's a hard truth to swallow, but when you are starting out the biggest deficit you face is your own lack of knowledge about why people buy things. This is a serious problem, because of another harsh reality... Convincing a person to buy from you is incredibly difficult! The reason why you have to spend so much time narrowing your niche, building up trust through content marketing, creating long sales pages and videos - basically hustling like crazy - is because this is what it takes to make sales! Have a look around... Take a look at people you respect, admire and model online and see how much work they put in to get to where they are. They create significant amounts of content, huge blogs, hundreds of podcasts, youtube channels, daily posts on social media, regularly speak at live events, write email sequences and on and on and on. The fact is, marketing online is a big job, and that's also why there is no quick-fix to find a money making topic either. You're going to have to put in the time to learn about your audience, then you're going to have to translate that knowledge into just as much work to build trust with them. Wait. This Sounds Like Too Much Work! Yeah, it does. I don't blame you if you feel like deleting this email now and just giving up on your laptop lifestyle dreams. But wait... I can make this easier for you, and I can do it through the power of simplicity. As a long term proponent of the 80/20 Rule I'm always looking for the 'one thing' that is most important, so I can ignore the rest. Thankfully this rule applies just as well to starting a business and finding the right topic for you too. Your job is not to figure everything out about your audience today, nor do you have to build this huge online empire immediately. The process of 'going deep' in a market is a journey. Empathy and insight about other people is built up over time, it can't be instantly created. We're not constructed for speed when it comes to things of long term value to us. The only thing you need to focus on now, is this... What does it take to make just ONE OFFER succeed? You're not building a business now. You're just trying to make one offer convert. You need to know just enough about your audience and deliver just enough value to them through your marketing, to convince just a few of them to buy from you. This is so important because those first sales are a doorway to filling the big gap I mentioned earlier - knowledge about why people buy. Ultimately the only way to learn about customers is to get some customers. That's the trick. That's the first big step. You just need one converting offer to get the snowball rolling. Keep things as simple as you can, but do enough to make one offer succeed, and you've taken a huge step forward toward building a successful online business. Let Me Show You How To Take The First Step The reason I created The Blog Money Finder introductory course is to help you with two core objectives - - To clarify exactly what you need to learn about your audience to come up with your first offer
- To help you construct your first offer using as simple a structure as possible (combining just a few blog posts, emails and an offer page)
The program is NOT about doing keyword research. It's NOT about handing you a copy-and-paste survey that will give you all the answers (if that kind of survey existed we'd all be rich!). It gives you a strategy for conducting research, which you then have to apply to the people you are considering making an offer to. It's all about just that one first offer, to keep things as simple as possible. On Monday the special 50% discount for the opening of The Blog Money Finder ends. If what I am explaining to you here resonates, make sure you purchase the program today. Here is the link to order: This is a starter program. It's not long. You can study it in one day. 50% Discount This Week Only As a special for the launch week of The Blog Money Finder I am offering the program at half price - it's just $99 instead of the regular $199 price. The 50% discount will end Monday night at midnight Eastern USA time. Don't miss out on this training, especially if you've never turned a profit online, or you're struggling to get started. Talk to you soon, Yaro Starak
Entrepreneurs-Journey.com | 
Hi! I'm Yaro Starak. I've been living the laptop lifestyle thanks to blogging since 2005.
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