Perhaps the simplest SEO strategy ever

Hey There! Happy Holiday season! I want to send you a quick note to share the results of a super simple SEO strategy I've been using to quickly increase traffic. Without boring you with a ton of details, over the past 2 years a bunch of blog posts on TrafficSafetyStore.com have gone stale. More specifically, the information contained within them became inaccurate or ceased to be useful. This included one of our most popular posts; Apps to Report Dangerous Drivers Anonymously. It originally contained descriptions and links to 5 Apps, all of which have been discontinued or acquired and shutdown since original publication. We also lost the #1 ranking for a nice bucket of keywords related to reporting dangerous drivers, likely due to the fact that visitors were no longer finding our content useful and hence bouncing back to Google for more options. Not only did we lose #1, we actually slipped completely off the first page to position 13 (on average). The really simple idea: update the post to be accurate once again and (this is key) republish it with an updated publication date. So we did that - and it popped right back to #1 (literally almost overnight): ^Check out the timestamp I'm pointing to with the red arrow in that screenshot I just took. What's more... all the rest of our rankings came back (~129 different keywords in total), check it out: To sum up the super simple strategy: Jump into analytics and look at your content drilldown report for posts you've published over the past 12-24 months Sort it by pageviews so you're seeing the most popular posts (over time) first. Click into individual posts and look for posts that have lost momentum in terms of traffic and pageviews. Edit those posts and add in 300-500 words of new content (re-writing intro's works best in my experience), and update any information that has changed, is no longer accurate, or could be more useful. Update the publication date and make sure it's displayed (you may have to flick a setting within your CMS). Go into Search Console and re-submit the URL (so it gets a fresh crawl) -or- tweet it out. Voila! A resurgence of relevancy, rankings, and traffic. Lastly, I'm opening up Traffic Think Tank, my exclusive 12 month coaching program - for a few more spots. Here's what a couple current members have said: The next scheduled webinar is this Friday at 1:30PM EST. If you're looking to really focus on growing your website's traffic and revenue, reply to this email and let's talk. To your high rankings, Nick P.s. - What are you working on? I'm always interested to hear about your SEO trials and tribulations and happy to offer any direction or advice that might help. If you leave you will lose access to private updates (like this one) and free stuff I send only to my email list, but if you must go, click here to permanently unsubscribe from my mailing list.