Revealed: The Top Business Trends to Make 2018 a Success

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December 2017 Issue Dear Entrepreneur, Here's the only prediction I can guarantee: Next year will bring new opportunities for sharp, forward-thinking entrepreneurs. And what exactly will those opportunities be? For our December issue, we asked tons of smart people—including recent cover stars Tim Ferriss and Gary Vaynerchuk—to answer this very question. (Gary, in part: "The same way I felt in 2008 about social media is how I feel about voice now.") As we put this issue together, I began forming my own prediction. So here it is: Trust is next year's competitive advantage. Following a 2017 full of fake news, divisiveness, hacking, corporate malfeasance, and never-ending scandals, consumers want to embrace anything that is true and honest and decent and giving and real. The entrepreneurs who are most trustworthy—who have nothing to hide, who speak openly and clearly, whose companies are transparent, who believe in their customers as much as they believe in themselves—will be the ones that win people over. The future is for entrepreneurs to shape. May we do it in the image of our best selves. Entrepreneurs How Venus Williams Is Serving Up Her Entrepreneurial Dreams Tennis trained her to be a one-woman, hyperfocused, do-it-all- yourself machine. But as she's discovering, entrepreneurship requires more balance. Read More Also In This Issue Top Colleges The Best Entrepreneurship Programs in 2017 After surveying more than 2,000 colleges and universities, The Princeton Review chose the top 25 schools that will best serves the entrepreneurial spirit. Read More Publicity Is Sending Out a Press Release Really Worth the Money? Many parties profit in the press release industry – but does the entrepreneur? Read More Trends Tim Ferriss, Gary Vaynerchuk and Others Share What They Think Will Make Businesses Successful in 2018 If you want to be successful, you've got to be thinking ahead. Here's where to start. Read More Franchises How This Ax-Throwing Company Plans to Transform From Small Business to National Franchise An inside look at what happens when a new franchise tries to go big, fast. Read More What's New Entrepreneur Elevator Pitch Catch new episodes of our hit series every Wednesday. Watch Now $2.99 Kindle Book Offer Thru Dec. 31 Get your plan in place and your business off the ground in 2018. Write Your Business Plan is now $2.99 on Amazon Kindle (U.S. only) through December 31. Buy Now

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