The Three Things An Entrepreneur Needs

April 2018 Issue Dear Entrepreneur, There are no cheat codes in entrepreneurship. None. You can't just buy the perfect marketing. You can't just meet the right people. You can't just find the right partner. You can't just hire a celebrity. That stuff could give you a little boost, sure. It's valuable. But it won't ease your path. It won't let you circumvent the difficult stuff. The only things that truly matter in entrepreneurship are great ideas, infinite flexibility, and hard work. That's it. We either sign up for that, or we quit right now. Because without those three, we don't stand a chance. I was reminded of this recently when I flew out to Los Angeles to spend the day with Foodstirs, a hot new baking company. The actor Sarah Michelle Gellar is a cofounder (and she's on our cover this month)—but instead of hearing about how many doors she opens for the company, I heard about the many complications her presence creates. Investors and retailers are skeptical of celebrities! Many people don't take her seriously as an entrepreneur! So you know what the Foodstirs team did? They focused on what matters: Great ideas, infinite flexibility, and hard work. It didn't matter that Gellar the actor was on their team. It mattered that Gellar the hard worker was on their team. Don't have access to a celebrity like Gellar? Don't worry about it. Honestly. I'd tell you what matters more, but by this point, I think you know what I'll say. There are no cheat codes, so let's get to work. Jason Feifer jfeifer@entrepreneur.com @heyfeifer heyfeifer Starting A Business Turning Rejection Into Triumph: How Sarah Michelle Gellar and Her Co-Founders Built A New Baking Brand As an actor, Sarah Michelle Gellar was used to rejection and uphill battles, but co-founding her startup, Foodstirs, has been a challenge like no other. Read More Also In This Issue How Small Startups Can Profit From a Competitor's Woes With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune. Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch. How Entrepreneurship Is Helping to Save Puerto Rico After Hurricane Maria savaged Puerto Rico, a man named Jesse Levin used what he'd learned as an entrepreneur and applied it to disaster relief. And it worked. Rising Stars: The Top 100 New Franchises to Keep Your Eyes On These companies may be new to the scene, but they are already giving the big guys a run for their money with innovative models, marketing methods and menus. What's New 2018 Top Company Cultures Think your company has what it takes to make our Top Company Cultures list? Now is your chance to find out. Apply Now

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