How Click-Through Rates (CTR) Impact Ad Performance

Hello Monetizers!   For those publishers using Adsense or other Ad Network Alternatives, one of our top questions we hear is why do click-through rates matter?    In the Internet Marketing world, CTR (click through rate) matters a lot, most think that this is just an important metric for advertisers but is also for publishers.   Publishers need to place ads in a way that generates the highest CTR for them, as this is one of the most essential factors that helps with advertisers.  So how does Adsense CTR help increase revenues?  CTR is the relationship between impressions and clicks. This is a metric that needs to be on of your most important benchmarks for your overall strategy.    You may be wondering what a good CTR is. I have seen websites perform anywhere from .05% to an incredible 10% when fully optimized. This depends on how much time you spend optimizing your website for clicks, and what type of niche.   So what is the best way to increase your CTR? Many blogs try to make changes to increase this and fail, or worry about AdSense bans or breaking the rules. This is why we have been testing Adpushup and ad layout technologies with some of our campaigns.   1. Their visual ad manager allows you to point and click the creation of any ad units, while AI optimizes through automated A/B testing.   2. Their Innovative Ad Formats allow sticky ads, docked ads, in-image ads, and native ads.   3. Their Adblock recovery technology helps recover losing ad revenues to blocking software.   4. Their Header Bidding and Ad Mediation make sure they partner with ad networks and exchanges boosting revenues.  In our newest post, we test out Adpushup with their revenue optimization platform for web publishers and show you how by creating better ad layouts. With A/B testing you will increase your ad revenues.  ---- LEARN HOW TO INCREASE ADSENSE CTR -----   Build - Grow - Monetize  Brian @MonetizePros  P.S. See how you can get an immediate 30% + increase in AdSense Click Here  To make sure you keep getting these emails, please add manager@monetizepros.com to your address book or whitelist us. Want out of the loop? Unsubscribe. Our postal address: MonetizePros headquarters