How to be a leader

 

March 2020 Dear Entrepreneur, How do you lead? There are entire industries devoted to answering this question. You could read books on it. Watch talks. Meet with coaches. Attend weekend retreats. Maybe you have; maybe you should! But here's something simple and beautiful about leadership, which is the reason why our new cover screams the phrase "HOW TO BE A LEADER": Leadership, above all else, is about giving people something they need. That was my big takeaway after reading our profile on Tracee Ellis Ross, who transformed herself from an actor to a cultural force to a founder and CEO. The pivotal point: She started speaking up about issues that her audience care about—becoming a voice they could rally around. She made an emotional connection with people. She gave them a feeling of being heard, and of being amplified. There is nothing more powerful—and we all can do it, as individuals or with the brands we build. When we create something that people need, and we stand for something that people believe in, they don't just "follow" us. They join us. Voice, vision, and authenticity. That's leadership. Now let's go lead. Jason Feifer, Entrepreneur Editor in Chief @heyfeifer heyfeifer

 

Tracee Ellis Ross Spent 10 Years Building Pattern, Her Hair Care Brand The actress and entrepreneur has learned that to be successful, the message is as important as the product. Read More

When a Company Outgrows Its Founders: How a Little Breakfast Chain Plans to Go Big Eggs Up Grill is a quirky, homegrown, Southeast breakfast chain. With new owners and a mandate to grow, the brand has a delicate balance to strike. Read More

'When?' is the Most Important Question for Entrepreneurs. (The Answer: Now?) When do you launch? When do you act? When do you change? The cofounder of Square has answers. Read More

Small Businesses Are Now Hiring Apprentices. Should You? The old plumber and electrician trainee model has been reimagined for the new world — and could be exactly what a startup needs. Read More

How Stitch Fix CEO Katrina Lake Learned to Lead a Public Company The founder of the $2 billion business shares how she's grown as a leader, how she pays it forward, and how she handles bad news. Read More

 

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